for Enterprise Product Managers
Enterprises don't buy, use or rely on software products anything like consumers do - so why would we build software products for them the same way? We break down enterprise product management into its essential parts.
How enterprise product managers collaborate, plan and strategize is dramatically different. We look at three key areas - Organizational, Product and Industry knowledge - that enterprise product managers must master to thrive.
Struggling to put product management advice to use? Same here. We decided to write a book that eschewed fancy product philosophizing in favor of a pragmatic guide to building for enterprise customers.
Blair is a Principal Product Manager for SAS Customer Intelligence. He has previously held product and marketing roles at Demandware and IBM. He lives in NYC by way of North Carolina with his wife and their two dogs. Blog / Twitter
Ben Gaines is a Group Product Manager for Adobe Analytics. He has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and four children. Twitter